Episodes

Tuesday Jan 28, 2025
5 Simple Salon Marketing Strategies for 2025 (Part 1) | Marketing 100 | Ep. 37
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Marketing 100 Ep. 37 - John Hallberg and Kayle Yanez of The Salon Business break down 5 essential tips to make your salon's marketing more personal in 2025. In today's episode, John shares his advice on getting clear about who your ideal client "audience" is and learning how to segment that audience down into smaller groups by shopping behavior, services they receive, and more!
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/ya8ayx6d
Check out new episodes of #Marketing100 every week here on The Salon Business!

Thursday Jan 23, 2025
700 New Salon Clients in 90 Days 🤯 | Marketing 100 | Ep. 36
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Marketing 100 Ep. 36 - John Halberg of The Salon Business interviews Josh Elliot, salon owner and Founder & CEO of web design agency Webmade.digital to learn how Josh generated 700 new client leads in just three months. Josh shares his secrets and walks you through the best ways to generate demand with Google ads, Facebook and Instagram ads, and some small changes to your salon's website.
Learn more about Josh and Web Made - Get a free audit of your salon's website: https://www.webmade.digital/salon/
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/27txu9ay
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Tuesday Jan 21, 2025
8 steps to build the perfect salon website | Marketing 100 | Ep. 35
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Marketing 100 Ep. 35 - John Halberg of The Salon Business interviews Josh Elliot, salon owner and Founder & CEO of web design agency Webmade.digital to learn how to build a successful salon website STEP BY STEP.
Learn more about Josh and Web Made - Get a free audit of your salon's website: https://www.webmade.digital/salon/
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/yp6dzmfv
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Thursday Jan 16, 2025
Get more reviews for your salon 'automatically' | Marketing 100 | Ep. 34
Thursday Jan 16, 2025
Thursday Jan 16, 2025
Marketing 100 Ep. 34 - Kayle Yanez of The Salon Business interviews Brett Foreman, co-owner of Pony Studios and Pony Education to learn how Brett scored 1500 5-star reviews in no-time just by automating the review collection process and doing LESS work with simpler, smarter salon software tools.
Check out Mangomint: https://tinyurl.com/3y3k7npj
Check out BirdEye: https://tinyurl.com/2sm8td9r
Learn more about Brett and Pony Studios:
Ponyeducation.com (hands-on education)
Ponyeducation.live (e-learning app for hairdressers)
Pony.salon
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Tuesday Jan 14, 2025
Marketing a hair salon for free | Marketing 100 | Ep. 33
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Marketing 100 Ep. 33 - Kayle Yanez of The Salon Business interviews Brett Foreman, co-owner of Pony Studios and Pony Education to break down the most impactful FREE marketing strategy salons can take advantage of in 2025.
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/249sk7j6
Learn more about Brett and Pony Studios:
Ponyeducation.com (hands-on education)
Ponyeducation.live (e-learning app for hairdressers)
Pony.salon
Check out new episodes of #Marketing100 every week here on The Salon Business!
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Thursday Jan 09, 2025
New Year, New Salon Branding🎇| Marketing 100 | Ep. 32
Thursday Jan 09, 2025
Thursday Jan 09, 2025
Marketing 100 Ep. 32 - John Hallberg and Kayle Yanez of The Salon Business show you how to start the new year fresh with a branding contest.
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/22z59yxp
Check out 99designs: https://tinyurl.com/2zna6zp3
Hear new episodes of #Marketing100 every week on streaming platforms and YouTube: https://tinyurl.com/34jju2fj
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Tuesday Jan 07, 2025
Salon gift card promotion ideas that WORK 💳| Marketing 100 | Ep. 31
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Marketing 100 Ep. 31 - John Hallberg and Kayle Yanez of The Salon Business are sick of crappy gift card promotions and they're tired of pretending they aren't.
Today, John and Kayle break down how to breathe new life into your gift card promotions and keep them fresh season after season!
Try Mangomint - our top pick for the best salon and spa software for 2025 and get two months free: https://tinyurl.com/c2hukbhn
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Check out new episodes of #Marketing100 every week here on The Salon Business!

Thursday Jan 02, 2025
Dear Salon Owners: Get the f*@k out of the way | Marketing 100 | Ep. 30
Thursday Jan 02, 2025
Thursday Jan 02, 2025
Marketing 100 Ep. 31 - John Hallberg and Kayle Yanez of The Salon Business share their spiciest take yet. They break down personality traits that can spell doom for salon success and show you how to leverage your stylists' skills and talents to take on new challenges, grow your following, and make your salon culture thrive.
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Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/ydvaexjd
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Check out new episodes of #Marketing100 every week on YouTube and Thesalonbusiness.com!

These two just can't shut up.
John and Kayle are on a mission to share 100 of their favorite practical, tactical salon marketing ideas to give you some boss energy inspo you can snack on while you're pounding that Luna bar and Red Bull in the break room.
With over 30 years of combined management and consulting experience with some of the world's top salon and beauty brands, John Hallberg and Kayle Yanez of The Salon Business are spilling their guts and sharing their favorite marketing strategies that actually WORK.