Episodes

Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Marketing 100 Ep. 57 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics ( @addoaesthetics ) to share her secrets to gift card marketing tips and tactics. She shares her favorite tips for gift card discounts and value-adds, paying yourself back with liability accounts, and breaks down her step by step guide to vouchers for a little extra word of mouth marketing.
Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3azs2aem
Want to see the video? See our pretty faces every week on YouTube

Thursday Apr 03, 2025
3 simple ways to grow salon profits | Marketing 100 | Ep. 56
Thursday Apr 03, 2025
Thursday Apr 03, 2025
Marketing 100 Ep. 56 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics to share her 3 favorite easy ways to grow profits in salons and spas.
Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Want to see the video? See our pretty faces every week on YouTube

Tuesday Apr 01, 2025
New salon clients aren't always the answer | Marketing 100 | Ep. 55
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
Marketing 100 Ep. 55 - John and Kayle of The Salon Business welcome Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics on the show to talk getting new clients and keeping them. Does your salon have a leaky bucket? Watch til the end and find out!
Get Daniela's free spa capacity calculator: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Want to see the video? See our pretty faces every week on YouTube

Thursday Mar 27, 2025
Time + Money + ? = Clients | Marketing 100 | Ep. 54
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Marketing 100 Ep. 54 - John and Kayle of The Salon Business break down how energy, time, and money can best be managed as currencies. What would you do with a little bit of extra time in your day?
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/359u2udy

Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Marketing 100 Ep. 53 - John and Kayle of The Salon Business share easy ways to do good by your community and your business by rallying around your values and choosing to partner with charities that align with your salon culture.
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/5e4s64us

Thursday Mar 20, 2025
Do your salon promo ideas need help? | Marketing 100 | Ep. 52
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/s93duea4
Marketing 100 Ep. 53 - John and Kayle of The Salon Business break down the most important elements of effective marketing materials and walk you through the building blocks of a good salon promo sign so you can create your own today!
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/mtsc97as

Tuesday Mar 18, 2025
How salons are mastering Google and Yelp in 2025 | Marketing 100 | Ep. 51
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/58py3x4j
Marketing 100 Ep. 51 - Kayle Yanez and John Hallberg of The Salon Business share their favorite method that are using to make a splash on Google, Yelp, and Apple Maps.
Learn more about how to level up your Google, Yelp, and Apple business accounts:
📍 https://youtu.be/9olU3GXYPwc
😡 https://youtu.be/doRJDJVL5Is
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/mr3yuznf

Friday Mar 14, 2025
Smart salon marketing strategies for 2025 | Marketing 100 | Ep. 50
Friday Mar 14, 2025
Friday Mar 14, 2025
Marketing 100 Ep. 50 - Kayle Yanez and John Hallberg become immortal. These two dudes draw the line between novelty and “always-on” marketing and help salon owners decide where their efforts are best spent to bring in more clients and keep them coming back.
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/mt6dx2xk

These two just can't shut up.
John and Kayle are on a mission to share 100 of their favorite practical, tactical salon marketing ideas to give you some boss energy inspo you can snack on while you're pounding that Luna bar and Red Bull in the break room.
With over 30 years of combined management and consulting experience with some of the world's top salon and beauty brands, John Hallberg and Kayle Yanez of The Salon Business are spilling their guts and sharing their favorite marketing strategies that actually WORK.