Episodes

Thursday Feb 06, 2025
The best salon marketing idea never told💡| Marketing 100 | Ep. 40
Thursday Feb 06, 2025
Thursday Feb 06, 2025
Marketing 100 Ep. 40 - John Hallberg and Kayle Yanez of The Salon Business show you how to turn $1000 into $10,000 and create your most valuable marketing asset in ONE DAY.
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/mkunuzrb
Check out new episodes of #Marketing100 every week here on The Salon Business!

Tuesday Feb 04, 2025
The salon social media experiment | Marketing 100 | Ep. 39
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Marketing 100 Ep. 39 - John Hallberg and Kayle Yanez of The Salon Business share their favorite social media experiment. In today's episode, Kayle shares his tried and true method for understanding the psychology of social media content and the methods salon professionals can use to create viral content that gets clients.
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/3fntmszy
Check out new episodes of #Marketing100 every week here on The Salon Business!

Thursday Jan 30, 2025
5 Simple Salon Marketing Strategies for 2025 (Part 2) | Marketing 100 | Ep. 38
Thursday Jan 30, 2025
Thursday Jan 30, 2025
Marketing 100 Ep. 38 - John Hallberg and Kayle Yanez of The Salon Business break down 5 essential tips to make your salon's marketing more personal in 2025. In today's episode, John breaks down how to use automated email and text messaging tools to communicate with your clients easily, why two-way texting is so important, and which tools can make these tasks SO MUCH SIMPLER🫰
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/8av4j7k3
Check out new episodes of #Marketing100 every week here on The Salon Business!

Tuesday Jan 28, 2025
5 Simple Salon Marketing Strategies for 2025 (Part 1) | Marketing 100 | Ep. 37
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Marketing 100 Ep. 37 - John Hallberg and Kayle Yanez of The Salon Business break down 5 essential tips to make your salon's marketing more personal in 2025. In today's episode, John shares his advice on getting clear about who your ideal client "audience" is and learning how to segment that audience down into smaller groups by shopping behavior, services they receive, and more!
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/ya8ayx6d
Check out new episodes of #Marketing100 every week here on The Salon Business!

Thursday Jan 23, 2025
700 New Salon Clients in 90 Days 🤯 | Marketing 100 | Ep. 36
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Marketing 100 Ep. 36 - John Halberg of The Salon Business interviews Josh Elliot, salon owner and Founder & CEO of web design agency Webmade.digital to learn how Josh generated 700 new client leads in just three months. Josh shares his secrets and walks you through the best ways to generate demand with Google ads, Facebook and Instagram ads, and some small changes to your salon's website.
Learn more about Josh and Web Made - Get a free audit of your salon's website: https://www.webmade.digital/salon/
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/27txu9ay
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Tuesday Jan 21, 2025
8 steps to build the perfect salon website | Marketing 100 | Ep. 35
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Marketing 100 Ep. 35 - John Halberg of The Salon Business interviews Josh Elliot, salon owner and Founder & CEO of web design agency Webmade.digital to learn how to build a successful salon website STEP BY STEP.
Learn more about Josh and Web Made - Get a free audit of your salon's website: https://www.webmade.digital/salon/
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/yp6dzmfv
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Thursday Jan 16, 2025
Get more reviews for your salon 'automatically' | Marketing 100 | Ep. 34
Thursday Jan 16, 2025
Thursday Jan 16, 2025
Marketing 100 Ep. 34 - Kayle Yanez of The Salon Business interviews Brett Foreman, co-owner of Pony Studios and Pony Education to learn how Brett scored 1500 5-star reviews in no-time just by automating the review collection process and doing LESS work with simpler, smarter salon software tools.
Check out Mangomint: https://tinyurl.com/3y3k7npj
Check out BirdEye: https://tinyurl.com/2sm8td9r
Learn more about Brett and Pony Studios:
Ponyeducation.com (hands-on education)
Ponyeducation.live (e-learning app for hairdressers)
Pony.salon
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Tuesday Jan 14, 2025
Marketing a hair salon for free | Marketing 100 | Ep. 33
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Marketing 100 Ep. 33 - Kayle Yanez of The Salon Business interviews Brett Foreman, co-owner of Pony Studios and Pony Education to break down the most impactful FREE marketing strategy salons can take advantage of in 2025.
Try Mangomint - our top pick for the best salon and spa software of 2024 and get two months free: https://tinyurl.com/249sk7j6
Learn more about Brett and Pony Studios:
Ponyeducation.com (hands-on education)
Ponyeducation.live (e-learning app for hairdressers)
Pony.salon
Check out new episodes of #Marketing100 every week here on The Salon Business!
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These two just can't shut up.
John and Kayle are on a mission to share 100 of their favorite practical, tactical salon marketing ideas to give you some boss energy inspo you can snack on while you're pounding that Luna bar and Red Bull in the break room.
With over 30 years of combined management and consulting experience with some of the world's top salon and beauty brands, John Hallberg and Kayle Yanez of The Salon Business are spilling their guts and sharing their favorite marketing strategies that actually WORK.