Episodes

6 hours ago
6 hours ago
Marketing 100 Ep. 61 - John and Kayle of The Salon Business discuss classic mistakes salon and spa owners make when hiring and share how strategic hiring choices can make a huge difference in building your culture and marketing your business.
Looking to hire for your salon or spa? Check out Salon Jobs: https://tinyurl.com/bdf9hdpt
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/y22uz68k
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time on us for FREE: https://tinyurl.com/ya7sy9md

3 days ago
3 days ago
Marketing 100 Ep. 60 - John and Kayle of The Salon Business share their insights on repurposing under- or un-utilized space in your salon.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3x6wvc3k
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time on us for FREE: https://tinyurl.com/2c6heahk

Tuesday Apr 15, 2025
Being strategic with your salon music playlist | Marketing 100 | Ep. 59
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
Marketing 100 Ep. 59 - John and Kayle of The Salon Business break down the steps they take to curate the perfect playlist and craft the right vibe for salons and spas.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/2ky65ceh
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time on us for FREE: https://tinyurl.com/zjaf6jx9

Thursday Apr 10, 2025
This is how you get salon clients to come back | Marketing 100 | Ep. 58
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Marketing 100 Ep. 59 - John and Kayle of The Salon Business break down how you can use the client data you collect every day to speak to the right clients at the right time: Micro Targeting. Tune in to see how they use their favorite salon software tools to get clients back in the chair sooner and sell more retail each month.
Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/4yeberxy
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/m3989c8m

Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Marketing 100 Ep. 57 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics ( @addoaesthetics ) to share her secrets to gift card marketing tips and tactics. She shares her favorite tips for gift card discounts and value-adds, paying yourself back with liability accounts, and breaks down her step by step guide to vouchers for a little extra word of mouth marketing.
Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3azs2aem
Want to see the video? See our pretty faces every week on YouTube

Thursday Apr 03, 2025
3 simple ways to grow salon profits | Marketing 100 | Ep. 56
Thursday Apr 03, 2025
Thursday Apr 03, 2025
Marketing 100 Ep. 56 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics to share her 3 favorite easy ways to grow profits in salons and spas.
Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Want to see the video? See our pretty faces every week on YouTube

Tuesday Apr 01, 2025
New salon clients aren't always the answer | Marketing 100 | Ep. 55
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
Marketing 100 Ep. 55 - John and Kayle of The Salon Business welcome Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics on the show to talk getting new clients and keeping them. Does your salon have a leaky bucket? Watch til the end and find out!
Get Daniela's free spa capacity calculator: https://offers.addoaesthetics.com/spa-capacity-calculator
Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics:
Addo Aesthetics: https://www.addoaesthetics.com/
Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/
Want to see the video? See our pretty faces every week on YouTube

Thursday Mar 27, 2025
Time + Money + ? = Clients | Marketing 100 | Ep. 54
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Marketing 100 Ep. 54 - John and Kayle of The Salon Business break down how energy, time, and money can best be managed as currencies. What would you do with a little bit of extra time in your day?
Want to see the video? See our pretty faces every week on YouTube
Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE on us: https://tinyurl.com/359u2udy

These two just can't shut up.
John and Kayle are on a mission to share 100 of their favorite practical, tactical salon marketing ideas to give you some boss energy inspo you can snack on while you're pounding that Luna bar and Red Bull in the break room.
With over 30 years of combined management and consulting experience with some of the world's top salon and beauty brands, John Hallberg and Kayle Yanez of The Salon Business are spilling their guts and sharing their favorite marketing strategies that actually WORK.